Many people think of marketing as ‘pink and fluffy phrases’ used to sell things, or press and TV advertisements, perhaps flyers pushed through letter boxes in a drive to get more customers. This is not the case at all. Marketing is really an umbrella term for the process of promoting or selling products and services. There are so many means of doing this; from traditional methods like in-store point of sale, to online activity. Businesses differ and so do marketing strategies, job descriptions and titles.

Looking for marketing jobs can be a confusing process; there are so many variations of job titles, some of which have the potential to be misleading unless you thoroughly check out the job specification. Knowing what you want from your marketing role is an obvious place to begin, and then familiarizing yourself with all the different roles involved in marketing.

Account, Product, Marcoms or Brand Managers for example, all require specific abilities and ways of working. For instance an Account Manager will need to be client focused, have exceptional communication skills and know how to create marketing strategies to grow the business of their client.

A Product Manager on the other hand, will focus on marketing and launching the product which requires creativity. Whereas a Marcoms Manager is generally responsible for creating and implementing direct marketing strategies for a business, product or service, while a Brand Manager will focus purely on the brand.

Then there is the role of a Marketing Manager, which tends to be the one most people think of when they hear or search for marketing jobs. This role encompasses all areas of marketing, and comes with the responsibility of making any marketing decisions in a business. This requires an all round marketer.

Finding the right role for you usually requires some searching and patience. These days, there are many recruitment websites available to the job seeker where you can enter the type of marketing role you want, and refine it by location, salary and experience. There are also job agencies that specialize in the marketing field and that deal only with people in the marketing sector. For starters, try a well-renowned and credible job site such as Guardian Jobs where you can survey a diverse range of marketing jobs and, at the very least, get a better feel for the sort of roles that are out there and what they might entail.